Our Mission: We creatively use social media to help you build rich relationships with new and existing customers.
Reputation in the Outdoor Industry: CEO/President Lizzy Scully has more than a decade’s worth of experience in the outdoor industry, from representing various companies as a rock climbing athlete to running her own women’s climbing magazine to doing public relations and social media work for the Lyons Outdoor Games, the first HERA Climb4Life Boulder, and athletic wear company Stonewear Designs, among others.
Reputation in Other Industries: Lizzy branched out from the Outdoor Industry in the late 2000s and has worked with a wide variety of industries from education to direct marketing. Her clients have included: Metropolitan State College of Denver, Girls Education International (a nonprofit), Solera National Bank, Two Rivers Foods (a natural foods company), Experience Boutique (a small clothing/jewelry shop), the Lyons Farmette (a sustainable farm), and Wiland Direct (a mid-sized direct marketing firm).
Experience: At MergeThis Media we have more than a dozen years of experience creating and disseminating content via both traditional public relations and marketing channels and also via online social media channels.
Lizzy founded and published a women’s climbing magazine, wrote for dozens of national and international print and online publications, and has spearheaded several public relations campaigns for events and organizations. Additionally, she developed and implemented social media strategies for Metropolitan State College of Denver and Girls Education International, among others. Having been a semi-professional sponsored rock climber and an avid runner and cyclist, Lizzy has a deep understanding of, and connection with the outdoor community.
Education: Lizzy has a master’s degree in communications. She is on the Advisory Board for Girls Education International and is a member of the Access Fund and the American Alpine Club.
Lizzy’s assistant, Eve Hersh, has a BA in communications. Designer Jen Perez owns and operates Open Window Designs, and writer Jeff Achey has 30 years experience writing and editing, once as the Editor in Chief of Climbing magazine. Lizzy also regularly works with a variety of photographers and videographers.
Systems: MergeThis Media will provide you with a sound Strategy of Engagement to develop and integrate all of your social media platforms (blog, Facebook, Twitter, Pinterest, and LinkedIn and e-newsletters). Additionally, we will provide you with Analytics Reports so that we can gauge the success of the Strategy and make changes where needed.
Guarantee: We guarantee that we will thoroughly develop and implement each component of your business’ integrated Social Media Program including some or all of these components:
- Develop & Implement Social Media Platforms
- Design & Populate Blogs
- Develop & Implement E-Newsletters
- Integrate Social Media and Websites
- Develop Consistent Branding & Messaging
And, we will do this with a positive, respectful attitude.